03 — BUSINESS BRAIN

Context pack cho Business OS · Company OS · GTM · Lifecycle · Scorecard · Decision. Snapshot + trỏ canonical. Không copy. Canonical: business-os/00.

Là gì

Business OS v1.0 (docs) = lớp thương mại/điều hành trên nền sản phẩm. Chỉ framework + cách đo, không bịa số, không đặt OKR cụ thể.

North Star & Goals

• North Star = Activated Account GMV (VND qua Account đã có giao dịch thật). business-os/02-GOAL-SYSTEM.
• OKR framework · input/output/guardrail metrics. KPI tree: business-os/07-KPI-TREE.

Company OS

• Operating model (product-led + sales-assisted), org theo context, cadence (tuần/tháng/quý). business-os/01-COMPANY-OPERATING-SYSTEM.

GTM

• Acquisition → Sales → Demo → Activation → Expansion → Referral/Partner/Affiliate. Assets: sales/first-customer/customer-success. business-os/04-GTM-PLAYBOOK.

Lifecycle (Account — thương mại)

• Lead → Qualified → Discovery → Demo → Trial → Activated (first tx = North Star) → Paying → Expansion → Renewal → Churn. business-os/03-CUSTOMER-LIFECYCLE.
• View kỹ thuật (Tenant): business-os/06-TENANT-LIFECYCLE.
• Account ≠ Customer (00-README §Terminology): Account=doanh nghiệp/tenant, Customer=khách du lịch.

Pricing (framework, không đặt giá)

• subscription / usage / seat / marketplace take-rate / enterprise setup / hybrid. business-os/05-PRICING-MODEL.

Scorecard & Risk & Decision

• Company Scorecard (evidence-based, không tự chấm): business-os/10-COMPANY-SCORECARD.
• Risk Register (9 nhóm): business-os/09-RISK-REGISTER.
• Decision framework (Founder/RFC/ADR/Emergency): business-os/08-DECISION-FRAMEWORK.

Founder Dashboard (design spec)

• business-os/11-FOUNDER-DASHBOARD → UI xem 04-FOUNDER.

Current state · risks · next

• State: docs v1.0. Số liệu thật cần instrument (billing/CRM/ops). OMS 02.
• Risks: chưa có baseline số thật (⏳ tooling); guardrail isolation/secret/compliance=0. OMS 05.
• Next: instrument activation/GMV; chạy cadence review. 08-ROADMAP.